Hexis Athlete: one journey, three UX fixes
One strength to preserve, three evidence-led opportunities and eight AI-assisted questions for a public athlete acquisition and signup journey.
Read the reviewHome › Insights
UX insights and example engagements
Practical articles about usability testing, accessibility, conversion and the kinds of client questions our work can investigate.
Find the right starting point
Choosing a service? Start with the method decision guide, check our published planning bands, or use the supplier-comparison checklist. The full library follows below.
9 questions to ask a usability testing supplier in Ireland
What to ask before hiring a usability testing or UX research supplier — sample reports, recruitment, sample sizes, who actually runs your sessions — and exactly how we answer each one ourselves.
Read the guideHelping a recovery app earn trust during onboarding
How usability research examined a substantial opening diagnostic, daily prompts, reminder pressure and an eight-week programme without confusing completion with trust.
Read the exampleMaking a patient portal easier to register for and understand
An example engagement that covered identity checks, appointments, results, consent language, support and testing with people who had different access needs.
Read the exampleWhy retained users rarely opened a security app
How research distinguished healthy background use from unresolved uncertainty, and why more notifications and app opens spent rather than built trust.
Read the exampleThe checkout worked, so why were customers still leaving?
An example that combined analytics and moderated testing around delivery costs, guest checkout, returns, payment errors and customer reassurance.
Read the exampleFrom feedback counts to service decisions
How page feedback, support contacts, analytics and short research sessions were combined into evidence the service team could act on.
Read the exampleEuropean Accessibility Act in Ireland: website guide 2026
What Ireland's rules cover, the service-provider exemption for microenterprises, which regulator handles each sector, and what evidence to prepare before remediation.
Read the guideHeuristic audit vs usability testing: which one first?
Both are useful. They surface different things. Doing them in the wrong order wastes budget. Here's how to sequence them for an Irish small-business site.
Read the comparisonEight UX patterns that quietly kill conversion
Common UX mistakes on Irish small-business websites that hurt conversion without ever showing up in analytics — and the fixes that surface measurable lift within a sprint.
Read the patternsConversion-blocking UX: diagnose what's stopping visitors from converting
The four categories of conversion-blocking UX — and the step-by-step diagnostic process for identifying which ones are costing you conversions right now.
Read the diagnostic guideDoes the EAA apply to my Irish consumer banking service?
How to check whether a consumer banking service falls inside the European Accessibility Act's scope, what the digital requirements cover, and which exemptions may apply.
Read the sector guideDoes the EAA apply to my Irish e-commerce site?
A scope check for Irish online shops — who's covered by the European Accessibility Act, what changes for checkout and product pages, and what micro-enterprises should know.
Read the sector guideDoes the EAA apply to my Irish passenger transport business?
How the European Accessibility Act treats transport booking and travel-information services in Ireland, and what's actually required of digital touchpoints.
Read the sector guideFintech UX research in Ireland
What's different about researching financial products with Irish users — trust signals, security friction, and the research questions that matter most before launch.
Read the sector guideHealthcare UX research in Ireland
Why healthcare and patient-facing products need a different research approach — consent, sensitivity, and the recruitment constraints that shape a credible study.
Read the sector guideRecruiting usability testing participants in Ireland
How participant recruitment actually works for Irish usability studies — screening, incentives, GDPR-compliant data handling, and avoiding a biased sample.
Read the recruitment guideTesting with disabled and assistive-technology users in Ireland
Why automated and expert accessibility checks can't replace testing with real assistive-technology users, and how to run that testing responsibly.
Read the guideHow to compare accessibility and usability-testing suppliers
A neutral framework for comparing scope, evidence, independence and delivery models — including the questions to put to Usability.ie.
Read the comparison guideHow much does usability testing cost in Ireland?
Usability.ie's published planning bands for usability testing, accessibility evaluations, heuristic reviews and user research — and what moves a quote up or down.
Read the pricing guideWhich UX research method do you need?
A symptom-based way to pick between usability testing, a heuristic audit, user research and conversion optimisation — matched to what's actually going wrong.
Read the decision guideNeed a UX project scoped?
Use the brief call to identify the important journey, available evidence and decision the work needs to support.