Five ways to find out
what’s really wrong.
Pick the one that matches your problem. Every project starts with a written scope, so you know what you’re getting before you pay for it.
Answer three quick questions and the method finder points you at a starting place.
Use the method finder ↗Something feels difficult.
Where should we look?
I go through it like a first-time customer and hand you a ranked fix list.
02Can people actually
complete the task?
Real people, real tasks, your actual product. You see exactly where they get stuck.
03Are we solving the
right problem?
Talk to and watch the people you’re building for, before you commit budget.
04Who is this
locking out?
Barriers on agreed pages and tasks, each with steps to reproduce and fix it.
05Why do people
give up halfway?
Check your numbers tell the truth, then find what’s stopping people finishing.
Everything’s in writing
before we start.
Methods, who does what, what you get, what’s out and what drives the cost. Recruitment, incentives, recordings and retesting are only in if the proposal says so.