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UX testing services and website UX audits for Irish businesses

Five core engagements for teams that need clearer evidence before changing a website: usability testing, expert UX audits, accessibility audits, user research and conversion optimisation. We help choose the smallest diagnostic that will answer the current decision, then turn the findings into a practical handoff your internal team — or any developer you choose — can act on directly.

Which UX service fits your problem?

If you already know the website is confusing but do not know where to start, commission a website UX audit. It is faster and cheaper than recruiting users, and it catches the obvious friction first. If the team is arguing about what users actually need, commission usability testing so the decision is based on observed behaviour. If analytics show traffic but weak enquiries, start with a conversion-blocking UX review or CRO diagnostic. If you are unsure, send the URL and the main journey you care about; the scoping call will recommend one route, not a bundle of every possible UX activity.

For accessibility, the path is different: if your website, app or digital service falls under the European Accessibility Act or you sell into public-sector/procurement environments, start with a WCAG audit. Accessibility findings can overlap with usability findings, but an accessibility audit has a specific compliance evidence trail that a general UX review does not provide.

Compliance · most-requested

Scoped accessibility evaluation

€1,500 – €4,500

Evaluation against the WCAG version, level, pages, processes and technologies agreed in writing. Automated tooling supports manual keyboard, zoom, reflow and assistive-technology checks within the stated sample. The report maps each finding to the applicable criterion, records severity and limitations, and gives practical remediation guidance; it is not a certification or legal opinion.

Includes: Accessibility Statement template ready to publish; remediation log demonstrating reasonable effort (relevant for CCPC enquiries); 30-day Q&A window with the auditor.

Service details & engagement
Diagnosis · highest ROI

Website UX audit / expert heuristic audit

€1,200 – €3,500

An experienced auditor walks your site as a target user. We map findings to Nielsen's 10 usability heuristics, score severity, and prioritise the fixes likeliest to move your conversion rate. Usually the cheapest UX intervention with the highest payback, and the best first step before a redesign.

Includes: 30-50 prioritised findings; severity scoring; before/after screenshots; recommended fix sequence.

Service details & engagement
Validation · real users

Usability testing services

€2,500 – €6,000

Five to eight target users, recorded sessions, moderated tasks. Where a heuristic audit shows what an expert thinks, usability testing shows what real users actually do. Best when a team needs evidence, video clips and task-level proof before making design decisions.

Can include: participant recruitment, consented recordings or transcripts, observation notes and a recommendation report. The evidence package follows the study design and participant choices agreed in scope.

Service details & engagement
Discovery · strategy

User research

€3,000 – €8,000

Stakeholder interviews, customer interviews, surveys, persona work, journey mapping. Used at the start of a redesign or when a product isn't converting and you don't yet know why.

Includes: 8-12 interviews, transcripts, themes & insights report, prioritised opportunities, persona artefacts where useful.

Service details & engagement
Tactical · performance

Conversion-rate optimisation (CRO)

€1,800 – €5,000 + retainer

For sites with traffic but weak conversion. We identify the friction points, propose specific changes, A/B test where the volume supports it, and report back on lift. Data-led — Matomo or GA4 access required.

Includes: baseline funnel analysis, prioritised hypotheses, test plan, monthly review and iteration.

Service details & engagement

Typical service routes

The right UX service depends on what you already know. These are the routes we most often recommend for Irish business, ecommerce and professional-service sites.

1

Traffic but not enough enquiries

Start with a website UX audit focused on the primary conversion path. We review messaging, trust signals, CTA hierarchy, forms, mobile layout and performance blockers, then rank fixes by likely impact and implementation effort. If the audit finds uncertainty that only users can answer, the next step is targeted usability testing rather than a broad research programme.

2

Internal disagreement about users

Use moderated usability testing. Five to eight recruited users attempting real tasks will settle arguments faster than another stakeholder meeting and give your team reusable evidence: recordings, transcripts, task notes and a ranked findings deck that can be handed to design, marketing or development.

3

Redesign or compliance pressure

Pair an expert audit with either accessibility testing or research. This creates a defensible redesign brief: what must change, what can wait, what risk each decision addresses, and which fixes should be implemented before spending on a larger rebuild.

How an engagement runs

  1. Brief call (free, ~30 min). You tell us what's going on, we tell you which service fits and at what price band. No pitch deck.
  2. Written scope. A short scope document with deliverables, timeline, fee, and out-of-scope. Two pages, plain English.
  3. Engagement plan. The written proposal states the timetable and dependencies for the agreed scope, including recruitment, system access and client review where relevant.
  4. Findings session. Live walkthrough of the report. Most clients prefer this to a written deck delivered cold.
  5. Optional handoff. Where the findings imply design or development work, you take them to your own developer or agency — the report is written to be usable either way.

Discuss your project

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